With a dream of bringing fresh and quality juices and smoothies to the people of Austin, Matt Shook partnered with a friend to start "Daily Juice" in 2003. He began cultivating a team of employees committed to bringing fresh, friendly and authentic service to Austinites. In 2011, Matt parted ways from Daily Juice while it underwent corporate restructuring. He transformed his two locations, Barton Springs Road and Deep Eddy, into what we now know as JuiceLand. With a new and revitalized menu, the original core team members and fresher juice than ever, JuiceLand now has seven locations in town. JuiceLand's goal in the coming years is to bring even more locations for convenient nutrition to Austin.